DSP Asset Managers has partnered with Cybrilla to become one of the first mutual fund companies to join the Open Network for Digital Commerce (ONDC) initiated by the Ministry of Commerce and Industry, Government of India.
ONDC aims to revolutionize digital commerce, particularly in the financial services sector, by providing easier access to credit and simple investment options for individuals and small businesses in underserved areas.
By joining the ONDC Network, DSP MF gains the opportunity to reach a wider audience through decentralized distribution, allowing for innovative investment products and lower costs, including covering KYC and payment gateway fees.
The integration with ONDC signifies a shift from centralized to decentralized distribution, enabling more people, especially first-time investors in smaller cities, to access goal-based investments. The ONDC network is also exploring technologies like CBDC for mutual fund transactions.