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UX Design
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Duolingo’s 6-step reactivation experience
- Duolingo has launched a new 6-step reactivation experience for dormant users.
- The reactivation experience includes a personalized check-in, push notifications strategy, and a welcome back email.
- Unlike other products, Duolingo focuses on retention rather than just reactivating users.
- The 2025 welcome back flow emphasizes user experience to encourage users to continue learning languages on the platform.
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