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UX Design
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Duolingo’s small UI switch that changes everything
- Duolingo has replaced its hearts system with an energy mechanic to focus on rewarding correct answers instead of punishing mistakes.
- Under the new system, users start with 25 energy units and can earn bonus energy randomly for correct answers.
- The shift from loss aversion to an investment model transforms the psychological experience of learning.
- The new system incorporates variable reward schedules, similar to slot machines, to keep users engaged.
- Duolingo's approach contrasts with other apps like Finch, as users spend energy to engage with the product rather than earning energy.
- The energy system maintains monetization constraints by offering unlimited energy to premium subscribers.
- Critics suggest that the energy system aims to drive conversions while improving engagement and reducing punitive measures.
- The tension between user engagement techniques and optimal learning science poses a challenge for educational technology.
- The energy system is designed to serve both user experience and business goals, potentially increasing engagement and conversion rates.
- The shift in Duolingo's mechanic reveals the sophistication of behavioral design in shaping user behavior through psychological principles.
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