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Dutch FinTech startup Delfio raises €1.5 million for automation platform
- Dutch FinTech startup Delfio, focused on automating the international wholesale market, secures €1.5 million in pre-Seed funding from tech investor Peak.
- Founded in 2025 by Roy Erdmann and Keihan Popal, Delfio aims to transform the global distribution of consumer electronics using automation and data-driven procurement.
- Delfio's platform organizes collective purchasing for professional buyers in Europe, leveraging demand aggregation to negotiate competitive offers from a network of suppliers.
- The startup streamlines the sourcing, quality control, logistics, and payment processes, providing customers with a reliable single partner for their procurement needs.
- The global procurement market for consumer electronics is valued at €837.4 billion, with Delfio targeting a more efficient approach compared to traditional importers.
- The platform aims to simplify procurement by consolidating purchase orders, negotiating better pricing, and managing the entire process from order to delivery.
- Delfio collaborates with 35,000 suppliers of popular brands like Apple, Samsung, and JBL, operating hubs in the US, Dubai, Hong Kong, and Amsterdam for efficient procurement management.
- The startup provides financial resources to meet retailers' purchasing requirements and guarantees payment to suppliers within 48 hours, ensuring smooth transactions.
- Investor David Zwagemaker from Peak sees significant growth potential in Delfio's automation and data-driven approach to B2B procurement, supporting their efforts to set a new global standard in the industry.
- The funding will help Delfio further develop its automation platform and expand its presence in the wholesale market.
- Delfio's launch comes after years of market experience by the Founders, with aims to revolutionize the procurement process for consumer electronics.
- The startup looks to bridge the gap between retailers and suppliers, offering a more efficient and reliable mechanism for procurement in the consumer electronics market.
- Delfio's automation and data-driven decision-making align with market demands for more streamlined and competitive procurement processes.
- With a strong focus on reliability and efficiency, Delfio aims to create a new standard in B2B procurement, addressing fundamental challenges in the market.
- The company's approach of aggregating tenders and leveraging volume for better pricing showcases its strategy to optimize collective purchasing power and enhance competitiveness in the industry.
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