<ul><li>Dutch loyalty startup Loyyo has raised additional growth capital from existing investors, bringing its total investment to over €1M.</li><li>The funds will be used to develop product offerings, expand internationally, and strengthen the organizational framework.</li><li>Paul Arts has been appointed as the new CEO, while founder Wouter Meeuwisse will become the Chief Product Officer.</li><li>Loyyo's software connects transaction data with customer profiles to improve customer loyalty, providing insights into Customer Lifetime Value (CLV) and purchasing behaviors.</li></ul>

Dutch loyalty startup Loyyo bags funding; appoints new CEO

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