E3, once the premier event for gaming enthusiasts and industry giants, faced challenges such as high costs and logistical issues.
The COVID-19 pandemic forced E3 to transition to a virtual format, which failed to capture the magic of in-person events.
Participant withdrawals, including major players like Sony and Microsoft, highlighted the need for financial agility and responsiveness to industry shifts.
The rise of alternative gaming events and digital showcases emphasizes the importance of remaining relevant and embracing technology.