Online travel aggregator EaseMyTrip has partnered with Hyperface to enhance existing card programmes and launch new co-branded credit card programmes.Hyperface will help EaseMyTrip onboard new customers and create hyper-personalized campaigns for existing customers.The partnership aims to benefit EaseMyTrip's co-branded card programmes with existing banking partners, providing convenience and value to customers.EaseMyTrip has been expanding its business and diversifying its product offerings, including venturing into insurtech and electric bus manufacturing.