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Effective storytelling in product management
- Product storytelling helps in adding context and excitement to any product document or presentation.
- Sharing data in a story-driven way can simplify complex data as well as build trust and credibility.
- Using storytelling with data makes it more memorable, brings up insights and creates clarity on the purpose of your pitch.
- Storytelling establishes empathy and customer-centricity which helps in reflecting on a process, lesson, or mistake.
- It is important to remember the audience and goals while using storytelling and to use the right information at the right time.
- Using emotions in storytelling helps to further connect with the audience.
- It's important to reference your story when answering questions in product management.
- Storytelling is a powerful tool which can create breakthroughs in communication, drive innovation and collaboration within the team and stakeholders.
- Product managers should tell the insights narratively in the context of what it means instead of throwing up percentages on a slide and move on.
- Knowing the audience and their motives can help in leveraging storytelling to highlight the pain points they relate to, that they have concern for, and that feel relevant in their world.
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