<ul data-eligibleForWebStory="true"><li>WishCare, a premium beauty brand in India, surpassed Rs 200 crore in revenue for FY 2024–25, reaching an annual run rate (ARR) of Rs 300 crore with a 10X growth in two years.</li><li>Founded in 2020 by Stuti Kothari, Ankit Kothari, and Ayush Kothari, WishCare offers clinically tested, high-performance beauty products and has served over 5 million customers in India.</li><li>The brand, backed by Unilever Ventures, has focused on category development with products like Hair Growth Serum and SPF Lip Balm, gaining popularity on platforms like Amazon and Nykaa.</li><li>WishCare is now eyeing international expansion into markets like the UAE, USA, and Southeast Asia to bring its innovative beauty solutions to a global audience.</li></ul>

Efficacy-driven premium beauty brand WishCare crosses Rs 300 crore in ARR

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