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Bloomberg Quint

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Image Credit: Bloomberg Quint

Eicher Motors' Q2 Review: High Marketing Spends Draw Mixed Analyst Reactions

  • Eicher Motors reported a record revenue in its September quarter results.
  • Increased marketing spend draws mixed analyst reactions.
  • Analysts believe higher marketing investments are a strategy to drive volume growth.
  • Management's focus on profit growth may limit margin expansion in the near term.

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