The e-commerce market has been growing, reaching a volume of six trillion dollars in 2023.Entering foreign markets requires building audience trust and effective use of social media.Adapting products and marketing to local preferences is important in international trade where trust is a major factor.Entrepreneurs primarily enter new markets through organic traffic and avoid high advertising costs.Shopify platform is user-friendly, offers integrated solutions for shipping, payment and data analytics.Adapting to local laws and cultural features is essential for successful international trade.Free training through charitable projects aids in the development of local communities and the economy.Important criteria for a successful e-commerce entrepreneur includes audience understanding, adaptation and process optimization.Adaptation to new technologies and restructuring business processes is key to expanding to online.Future e-commerce trends include personalized offers, AI incorporation, and automation in logistics.