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Ekaterina Talalaeva: Starting a New Business Has Become Easier, but Not Everyone Will Survive the Competition

  • The e-commerce market has been growing, reaching a volume of six trillion dollars in 2023.
  • Entering foreign markets requires building audience trust and effective use of social media.
  • Adapting products and marketing to local preferences is important in international trade where trust is a major factor.
  • Entrepreneurs primarily enter new markets through organic traffic and avoid high advertising costs.
  • Shopify platform is user-friendly, offers integrated solutions for shipping, payment and data analytics.
  • Adapting to local laws and cultural features is essential for successful international trade.
  • Free training through charitable projects aids in the development of local communities and the economy.
  • Important criteria for a successful e-commerce entrepreneur includes audience understanding, adaptation and process optimization.
  • Adaptation to new technologies and restructuring business processes is key to expanding to online.
  • Future e-commerce trends include personalized offers, AI incorporation, and automation in logistics.

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