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el departamento sculpts sensory-driven gen Z interiors for bershka ibiza flagship store
- Bershka unveils a new flagship store in Ibiza, collaborating with El Departamento to create a sensory-driven retail space for Gen Z and Gen Alpha.
- The store is divided into BERSHKA Woman (354 sqm) and BERSHKA Man (126 sqm) sections with unique design narratives.
- The women's area features a mint-green metal installation called El Lingote, used for displays and immersive experiences.
- The men's store leverages verticality with a double-height volume and a central organizing column defining the space.
- Both spaces utilize neutral tactile materials such as limestone, concrete, and terrazzo marble flooring for a cohesive aesthetic.
- Configurable layouts and immersive lighting systems enhance the user experience in both sections.
- The facade of the store integrates a shared limestone treatment for visual continuity between the two volumes.
- The design encourages exploration and engagement, redefining the retail environment as a multi-layered platform.
- The project architects are Alberto Eltini and Marina Martín from El Departamento, with Bershka as the client.
- The store is located at Avinguda Bartomeu de Rosselló, 28-30, Ibiza, Spain.
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