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Eli Goodman: How A/B Testing Can Derail Product Development, A Product Leadership Story

  • Eli Goodman, Head of Product at Tuple, discusses the drawbacks of over-reliance on A/B testing in product development.
  • A/B testing, when misused, can slow down product progress and lead to a bloated team structure.
  • Eli shares strategies on how to avoid this trap and take responsibility for product decisions.
  • Product teams should avoid hiding behind A/B testing and move forward with confidence.

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