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VentureBeat
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ELO launches to remake game marketing with community-first vision
- ELO, a community building studio led by Roald van Buuren and Wouter Sleijffers, aims to prioritize gaming communities by bridging the gap between creators and players.
- Focused on enhancing the video game experience, ELO collaborates with studios, brands, and investors to promote community engagement and innovation.
- The studio's core principles revolve around serving, creating, and investing in gaming communities to highlight the importance of player involvement.
- ELO's 'Power to the Gamer' campaign underscores the belief in empowering and embracing the gaming community throughout all stages of a game's lifecycle.
- With a mission to represent community voices, ELO assists developers in designing community-focused strategies for successful game launches and sustained engagement.
- ELO operates on the premise that games are made for players, and the community plays a pivotal role in a game's longevity and success.
- The studio advocates for prioritizing community building efforts over short-term metrics, valuing the community as active participants rather than passive consumers.
- By leveraging their expertise, ELO aims to support studios in fostering strong and enduring player communities, emphasizing the importance of ongoing community engagement.
- ELO views gaming communities as essential components of game development, focusing on empowering players through experiences, participation, and innovation.
- Through their 'community orchestrated experiences,' ELO assists game studios in creating cohesive community-oriented strategies from early engagement to long-term marketing.
- ELO's dedication to strengthening the bond between creators and gaming communities aligns with their vision of building positive and inclusive spaces for future generations of gamers.
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