Tesla Inc. has launched a showroom in Mumbai's Bandra Kurla Complex as part of Elon Musk's plans to enter India's premium electric vehicle market without local manufacturing.
The China-made Model Y will be sold at a price significantly higher than its US version, around $56,000, targeting the luxury car segment in India.
Tesla's entry into India aims at gauging demand for EVs, building the brand image, and exploring a relatively untapped market amidst challenges in China and the US.
While India represents an opportunity for growth, the high price of Tesla vehicles may limit sales, with the country's EV penetration under 5% and luxury cars constituting just 1% of total vehicle sales.