Elon Musk's decision to rebrand Twitter as 'X' and remove its iconic blue-bird logo is not just a simple renaming process. He clarified that the move was aimed at transforming the platform and ensuring freedom of speech.
Musk explained that the name "Twitter" made sense when the platform was primarily used for short 140-character messages, resembling birds tweeting. However, with the platform's evolution to accommodate various types of content, including long videos, the name no longer aligns with its expanded capabilities.
The rebranding serves Musk's long-term vision of creating the 'everything app' called 'X,' with comprehensive communications and financial services.