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Elon Musk explains why Twitter had to rebrand itself to 'X' and dump the blue bird

  • Elon Musk's decision to rebrand Twitter as 'X' and remove its iconic blue-bird logo is not just a simple renaming process. He clarified that the move was aimed at transforming the platform and ensuring freedom of speech.
  • Musk explained that the name "Twitter" made sense when the platform was primarily used for short 140-character messages, resembling birds tweeting. However, with the platform's evolution to accommodate various types of content, including long videos, the name no longer aligns with its expanded capabilities.
  • The rebranding serves Musk's long-term vision of creating the 'everything app' called 'X,' with comprehensive communications and financial services.

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