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Email Deliverability Best Practices for SaaS Businesses 💌
- Email deliverability is crucial for SaaS businesses to ensure messages reach user inboxes and not spam folders, impacting user onboarding, activation, and retention.
- Key factors influencing deliverability include sender reputation, authentication, bounce/complaint rates, message content, and engagement metrics.
- Domain reputation, evaluated primarily at the domain level by mailbox providers, plays a significant role in email deliverability.
- Best practices like email authentication (SPF, DKIM, DMARC), using a reliable email sending infrastructure, and gradually warming up new domains and IPs help improve deliverability.
- Segmenting transactional and marketing emails, maintaining a clean and opted-in email list, sending relevant content, and encouraging engagement are recommended practices.
- Monitoring sender reputation and performance continuously, aiming for high inbox placement rates, and using tools like Sidemail, Mailgun, SendGrid, or Amazon SES can enhance email deliverability.
- A 'good' email deliverability rate varies but generally involves the vast majority of emails reaching inboxes, with rates above 90% considered very good and over 95% excellent.
- Email deliverability is a mix of proper sending practices and using the right tools, emphasizing the importance of sender reputation and adherence to best practices for successful communication.
- Understanding email deliverability fundamentals, building domain reputation, employing proper authentication, and user-focused communication are essential for fostering trust and engagement with users.
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