<ul data-eligibleForWebStory="true"><li>Email marketing is a highly effective digital channel, but businesses often make avoidable mistakes that can harm campaign performance and reputation.</li><li>One common mistake is poor audience segmentation, where sending identical content to all subscribers leads to lackluster results.</li><li>Subject lines play a crucial role in email success, with vague or deceptive lines leading to decreased open rates.</li><li>Designing emails for mobile devices is essential as over 60% of emails are opened on smartphones.</li><li>Finding the right email frequency is important to avoid subscriber fatigue and maintain engagement.</li><li>Marketers should focus on relevant metrics like conversion rates and list health rather than just open rates.</li><li>Legal compliance with regulations like GDPR and CAN-SPAM is crucial to maintain trust and avoid penalties.</li><li>Partnering with an Email Marketing Agency can help businesses avoid these mistakes and implement proven strategies.</li><li>Successful email marketing lies in treating subscribers as individuals and providing them with valuable, relevant content.</li></ul>

Email Marketing Mistakes You’re Probably Making

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