<ul><li>Embedded finance is reshaping the way banks, businesses, and FinTechs interact with customers, offering real-time financial services and a variety of payment options.</li><li>Embedded finance moves banking, payments, and lending into the non-financial realm, allowing apps and online interactions to include options like buy now, pay later (BNPL) at the point of sale.</li><li>Lenders are leveraging embedded finance to reach new customers, boost conversion rates, and tailor personalized lending offers.</li><li>The growth of embedded finance is expected to continue, with increasing interest from small to medium-sized businesses and the addition of payment features in independent software vendors and marketplaces.</li></ul>

Embedded Finance Boom Continues to Reshape Financial Ecosystems

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