Emirates has partnered with Crypto.com to enable customers to pay for flights using Bitcoin and other cryptocurrencies.
The preliminary agreement sets the foundation for Emirates to accept digital assets as a payment option for ticket bookings.
The initiative, expected to launch next year, aims to support the UAE's efforts in becoming a global hub for digital finance and crypto innovation.
Emirates sees the partnership as a way to appeal to tech-savvy travelers and align with evolving consumer behavior, potentially marking a milestone in mainstream crypto adoption in the travel industry.