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Emma Zaballos, Product Marketing Manager at CyCognito – Interview Series
- Emma Zaballos is a threat researcher passionate about cybersecurity and combatting cybercrime, monitoring dark web marketplaces and ransomware gangs.
- CyCognito, a cybersecurity company, offers insights on potential attack vectors and vulnerabilities for large enterprises.
- Emma's career evolved from tracking networks in an international trade lawsuit to specializing in cybersecurity research and product marketing.
- She emphasizes concerns about smart home devices and data privacy, urging consumers to be informed and cautious.
- Working in federal and private sectors, Emma found differences in cybersecurity challenges, with startups offering faster-paced research opportunities.
- Factors driving dark web growth include demand for stolen data, political instability, AI advancements, and a robust crypto market.
- Key misconceptions about the dark web include its size, anonymity, and focus solely on illegal activities, neglecting its impact on business security.
- Organizations should assume exposure due to leaked credentials, IoT device vulnerabilities, and complex IT environments.
- AI is leveraged by cybercriminals for phishing, adaptive malware, and compromising AI platforms, requiring businesses to deploy defensive AI for monitoring and threat detection.
- CyCognito's attacker-perspective approach differs from traditional security testing by focusing on the extended attack surface and mapping vulnerabilities that are exploitable.
- CyCognito's AI-driven discovery process offers proactive scanning for exposed data, credential leaks, and vulnerable assets, facilitating a strategic approach to risk mitigation.
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