<ul><li>Emotional design focuses on three levels of human interaction with products: visceral, behavioral, and reflective.</li><li>South African businesses incorporate emotional design principles to create memorable and impactful online interactions.</li><li>Nostalgia, storytelling, colors, and visuals are used to evoke emotions and create a sense of belonging.</li><li>Emotional design in South African UX considers cultural context, visual storytelling, microinteractions, and trust-building.</li></ul>

Emotional Design: Crafting Digital Experiences That Resonate

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