The market for female menstruation pads in Nigeria has strong growth potential driven by increasing awareness, changing societal attitudes, and a growing middle class.
There is a significant gap in education regarding menstrual hygiene, presenting an opportunity for brands to engage in community education and awareness programs.
There is a growing preference for environmentally friendly and reusable products, suggesting a shift in consumer behavior that brands can tap into.
To capitalize on these opportunities, brands can focus on product development, educational initiatives, partnerships with NGOs, e-commerce expansion, diversification, and government collaboration.