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Medium
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Enhancing Instagram’s User Experience using Design Thinking: Designing a Followed-Account…
- In this blog post, design thinking was used to design a “followed-account categorization system,” an idea that emerged after empathising with three users of the Instagram app.
- Quantitative and qualitative research was used to establish a user profile and identify key issues for exploration.
- Empathy maps filled with user insights yielded several common pain points and desired gains across all three users.
- Affinity Diagramming helped to cluster related insights and organise them into overarching themes, distilling user feedback into clear problem areas and opportunities for improvement.
- Through prototyping, a core idea emerged: a followed-account categorization system.
- Usability tests were conducted with two participants to evaluate the learnability and usability of the followed-account categorization system.
- Results validated the core design choices and demonstrated that the feature aligned well with users’ organizational needs.
- Future iterations could be enriched by a more rigorous research phase, expanded usability testing, and refinements to the interaction flow.
- This project underscores the iterative nature of design and the importance of continuously evolving ideas based on user feedback and real-world testing.
- The end goal of this design thinking project and the followed-account categorization system was giving users the power to manage their Instagram experience.
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