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Enterprise UX Doesn’t Have to Suck
- Enterprise UX has been lacking, with a focus on meeting buyer requirements and neglecting user experience.
- Users have adapted to poor UX as enterprise software prioritizes complexity and stickiness over user satisfaction.
- However, there is a shift as users now have more influence and higher expectations due to exposure to well-designed consumer tools.
- Well-designed enterprise products can create passionate user bases that advocate for them.
- Product-led approaches focusing on reducing friction and improving user experience are gaining traction.
- The divide between consumer and enterprise software user experiences is becoming more apparent and presents a significant opportunity.
- Companies that prioritize better UX can benefit from faster time to value, increased productivity, and happier teams.
- Ignoring user experience in enterprise software development is a missed opportunity to create valuable, user-centric products.
- Users do not lower their expectations for software usability at work and deserve interfaces that respect their time and sanity.
- Investing in UX, like with IBM's Carbon Design System, can enhance the user journey and create experiences that are pleasant and efficient to use.
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