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Entrust Family Office on working with startups and guiding the next generation of ultra-high net worth individuals

  • Entrust Family Office is witnessing an increase in invitations from startups to invest in their ventures.
  • Ultra-high net worth individuals (UHNWIs) are being drawn to investment opportunities in sectors, entrepreneurs, and themes that align with their values, according to co-founder, Sreepriya N S.
  • Founded in 2013, Entrust began its journey as an investment advisory firm, which later expanded its services to meet the needs of families.
  • A family office serves as a dedicated team for managing both the financial and non-financial/lifestyle needs of ultra-high net worth families.
  • For UHNWIs experiencing rapid wealth growth or a complex asset structure, a family office provides a streamlined, client-aligned approach.
  • Entrust Family Office offers a suite of non-financial services that range from concierge services to specialized lifestyle management.
  • Entrust Family Office aims to foster financial knowledge and a sense of community and shared understanding among the next generation.
  • Once clients engage with Entrust, they handle nearly all investment-related matters in close collaboration with them.
  • Entrust's preference is for direct investments in companies rather than going through VC funds.
  • Entrust provides a Corporate CFO service that supports businesses from the outset, many of which may later become family office clients following a successful exit.

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