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Eternal’s District Adds Retail Stores, Shopping Deals To Its Cart
- Eternal's District app has introduced a 'Stores' section featuring retail chain listings like The Souled Store, Adidas, VLCC, and more.
- Users can discover stores for apparel, accessories, and home decor, and avail additional discounts and vouchers for making payments through the platform.
- The app also offers instant discounts and redeemable vouchers at partner outlets.
- District has added an 'Activities' section for games, adventure parks, and workshops in partnership with influencers.
- District began as a ticketing platform and has gained over 10 million downloads since its launch in November 2024.
- The app aims to compete with BookMyShow by introducing shopping deals, dining options, live events, and movie ticket bookings.
- Eternal invested in magicpin and faced a Q4 FY25 EBITDA loss of INR 47 Cr in the 'Going Out' business segment.
- The company anticipates losses in the short term as it transitions users to the District app and expands supply creation.
- Eternal's CFO expects sustained investments in the business for about a year before profitability.
- Shares of Eternal closed 1.62% up at INR 253.40 on the BSE.
- Eternal's District app is diversifying into retail and activities to enhance user engagement and offerings.
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