Ethereum co-founder, Joe Lubin, is following the trend of companies like MicroStrategy by implementing an ETH-focused treasury strategy.
This move was inspired by MicroStrategy's success in converting their firm into a Bitcoin proxy, which has proven to be a lucrative strategy.
Lubin believes that Ethereum can offer similar advantages as Bitcoin in terms of being a long-term corporate asset.
As institutional and retail investors show interest in crypto treasury models, Consensys' exploration of this strategy signifies Ethereum's growing role in corporate finance.