Ethereum has struggled to keep pace with Bitcoin despite hosting the second most valuable digital token, Ether.
To regain momentum, Ethereum founder Vitalik Buterin and the Ethereum Foundation are supporting a startup called Etherealize, which aims to market Ether as the best cryptocurrency for Wall Street.
Etherealize is focused on marketing Ethereum to financial firms and building products that make the network easier for banks to use.
The startup plans to leverage Ethereum's longevity, regulatory clarity, and track record to attract institutional investors.