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Ethereum gets a Wall Street sales force as token lags Bitcoin

  • Ethereum has struggled to keep pace with Bitcoin despite hosting the second most valuable digital token, Ether.
  • To regain momentum, Ethereum founder Vitalik Buterin and the Ethereum Foundation are supporting a startup called Etherealize, which aims to market Ether as the best cryptocurrency for Wall Street.
  • Etherealize is focused on marketing Ethereum to financial firms and building products that make the network easier for banks to use.
  • The startup plans to leverage Ethereum's longevity, regulatory clarity, and track record to attract institutional investors.

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