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Economic Times
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Ethnicwear brand Kisah Apparels raises Rs 13 crore from Wow Momo, others
- Kisah Apparels, a men's ethnicwear brand, has raised Rs 13 crore in funding led by Wow Momo founder Sagar Daryani.
- Other investors like Inflection Point Ventures and angel investors also participated in the funding round.
- The funding will be used to expand offline presence, scale D2C operations, and invest in brand building.
- The company plans to open more retail stores in various cities including Bengaluru, Gurugram, and Hyderabad.
- Kisah Apparels started with a marketplace-first model in 2018 and is now becoming an omnichannel brand.
- Approximately 73% of the company's revenue comes from marketplaces, 15% from D2C, and the rest from international markets.
- The branded Indian ethnicwear market is valued at Rs 30,000-35,000 crore and growing at 20-25% annually.
- Kisah Apparels targets Gen Z by modernizing ethnicwear styles to suit youth preferences.
- The startup closed FY25 with revenue of around Rs 50 crore and is currently operating at a run rate of about Rs 90 crore.
- Wow Momo's Daryani mentioned the importance of focusing on customers and solving real problems in large markets for brand success.
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