Most Etsy titles aren’t strategic. They’re built out of fear — fear of not ranking, not showing up, not selling.An effective Etsy title should not bury the lede, read like a human wrote it, and include the primary keyword once.A recommended Etsy title structure is [Product Type] — [Primary Benefit or Use] | [Style] | [Audience or Occasion].Using Etsy's Autocomplete for title variation ideas can help improve reach and visibility.