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Etsy’s Service Platform on Cloud Run cuts deployment time from days to under an hour

  • Etsy, the leading ecommerce marketplace, has migrated its infrastructure to Google Cloud and created an Etsy-tailored service platform, dubbed Etsy’s Service Platform, running on Google Cloud Run.
  • ESP streamlines the development, deployment and management of microservices for Etsy and decouples service writing from infrastructure.
  • ESP enables Etsy engineers to explore and leverage Google Cloud based service platforms, and has transformed the company’s approach to service development.
  • ESP comprises a custom CLI tool for streamlined developer interactions, standard protocols for communication, support for a range of programming languages, GitHub Actions for CI/CD, and observability features via OTEL, Google Monitoring, Logging, Prometheus and Alert Manager.
  • Etsy’s Service Platform leverages Google Cloud Run for its ease of use, which has lifted much of the complexity of running containerized services from the platform’s developers.
  • ESP encountered challenges, such as fine-tuning resource allocation for some services, and the team built workload and troubleshooting features to enhance the efficiency of the system.
  • ESP helps Etsy meet the ever-growing needs of their marketplace. The platform is experiencing steady and continued adoption and will continue to evolve.

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