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Engadget

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EU digs further into Google and Meta's secret ad campaign targeting minors

  • The European Commission is investigating a secret ad partnership between Google and Meta that targeted Instagram ads at minors on YouTube.
  • The Commission is gathering information, including internal chats, presentations, and emails, related to the YouTube ads.
  • Google employees used a workaround to allow ads directed at individuals under 18, violating Google's ban on advertising targeting minors.
  • Both companies halted their plan to expand the ad program beyond Canada and the US following public reports.

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