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EU-Startups Podcast | Episode 119: Zoltan Vardy, sales mentor & book author

  • Zoltan Vardy, a seasoned B2B sales advisor and author, shares insights on driving revenue growth and his practical sales and marketing framework.
  • Zoltan has generated $2 billion in sales over his career and held C-suite roles at major media companies.
  • He discusses key takeaways such as understanding the ideal customer, learning sales as a skill, and focusing on problem-solving in sales.
  • The episode emphasizes the importance of avoiding pitching to unqualified leads and prioritizing customer problems in sales decks.

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