Zoltan Vardy, a seasoned B2B sales advisor and author, shares insights on driving revenue growth and his practical sales and marketing framework.Zoltan has generated $2 billion in sales over his career and held C-suite roles at major media companies.He discusses key takeaways such as understanding the ideal customer, learning sales as a skill, and focusing on problem-solving in sales.The episode emphasizes the importance of avoiding pitching to unqualified leads and prioritizing customer problems in sales decks.