<ul data-eligibleForWebStory="true"><li>Niklas Terrahe, CEO and Co-founder of Pick’em, was featured on the EU-Startups Podcast to discuss their brand reinventing toothpicks.</li><li>Pick’em, founded in 2023 as a student project, has quickly grown into a popular Gen Z-led brand with a unique approach to flavoured toothpicks.</li><li>The brand has gained attention through social media, with millions of views on TikTok and endorsements from influencers like Ryan Reynolds.</li><li>Pick’em focuses on brand storytelling, a social-first strategy, and execution to connect with consumers effectively.</li><li>Key takeaways from the podcast include reinventing 'boring' markets, building entertaining brands, and the importance of genuine sustainability efforts.</li><li>The success of Pick’em showcases that innovative storytelling and connecting with consumers can drive brand growth.</li><li>Flexibility and feedback loops are highlighted as essential for success in direct-to-consumer (D2C) businesses.</li><li>The podcast emphasizes that building buzz doesn't necessarily require a large budget but rather compelling storytelling.</li></ul>

EU-Startups Podcast | Episode 121: Niklas Terrahe, CEO and Co-founder of Pick’em

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