<ul data-eligibleForWebStory="true"><li>Carles Reina, investor and go-to-market strategist at ElevenLabs, shares insights on scaling AI startups on the EU-Startups Podcast.</li><li>AI startups often fail due to challenges in bringing products to market, not technology issues.</li><li>Key takeaways include focusing on sustainable growth, validating AI product–market fit with enterprise contracts, and emphasizing cultural empathy and brand in global scaling.</li><li>The episode delves into differences between AI and SaaS go-to-market strategies, emphasizing the importance of narrative, community, and trust in GTM.</li></ul>

EU-Startups Podcast | Episode 123: Carles Reina, investor and go-to-market strategist at ElevenLabs

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