<ul><li>The European Union (EU) is threatening to tariff American car exports if trade negotiations fail.</li><li>Tariffs on $107 billion of exports, including cars and vehicle parts, could take effect in July if the U.S. does not lift tariffs on $428 billion of EU goods.</li><li>The tariff dispute could persist over time, with EU preparing to issue a dispute with the World Trade Organization if U.S. tariffs are not lowered.</li><li>Retailers and brands are bracing for potential 20% price increases with the impact of tariffs affecting sourcing, pricing strategies, and customer behavior.</li></ul>

Europe: Tariffs on US Cars Could Come if Trade War Doesn’t End

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