Tesla sales in Europe fell for the fifth consecutive month in May despite increasing demand for electric cars and hybrids across the region.
While EV and hybrid sales are booming in Europe, Tesla's market share is declining rapidly, with a 45% drop in sales as political challenges and rising competition impact the brand.
Chinese rival BYD outsold Tesla in Europe for the first time, benefiting from affordable EV models and aggressive expansion strategies.
Tesla's struggle to capitalize on the growing electric vehicle market in Europe is compounded by political backlash, brand crisis, and competition from both established automakers and emerging Chinese companies.