<ul><li>The Eurovision Song Contest is a unique and bizarre event that is difficult to pin down, combining elements of a large-scale music competition and a celebration of high camp and inclusivity.</li><li>It is a serious brand that is self-aware and embraces the absurdity of its concept, creating a sense of mischief and connection with its audience.</li><li>Eurovision's approach reflects the importance of having a playful and self-aware brand identity that resonates with consumers on a deeper level.</li><li>The Eurovision brand stands out as a masterclass in balancing seriousness with a hint of irreverence, making it relatable and engaging to a wide audience.</li></ul>

“Eurovision’s knowing mischief is a branding masterclass”

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