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‘Every dollar we raise, we treat like our last’: Zeller’s Ben Pfisterer on building a unicorn fintech with venture capital

  • Zeller founder Ben Pfisterer has committed to treating every dollar raised for the fintech as if it were its last, despite the company's unicorn status.
  • At Startup Daily and AWS Startups' recent Unicorn Day in Melbourne, Pfisterer spoke of his journey as a founder and shared insight on raising capital and building a successful startup.
  • Pfisterer has spent his career in payments, including six years building Square in Australia for Jack Dorsey.
  • Zeller has transformed business banking, taking away a major pain point in setting up payment terminals for merchants.
  • Zeller was the country’s most valuable pre-launch startup in 2021 after a $50 million extension on its series A.
  • Within a year it was the country’s most valuable pre-launch startup after raising $81 million, including a $50 million Series A extension.
  • After just 10 months since launching a business banking solution, Zeller became a billion-dollar baby in 2022 thanks to a $100 million Series B led by US VC Headline.
  • Pfisterer spent six years with Square before moving on to launch Zeller.
  • Zeller's four co-founders came together in 2020, and despite Pfisterer's vast experience in payments, he admits to a fair bit of naivety when it came to the capital needed to succeed.
  • If your passion is not translating into funding, Pfisterer says there are two possibilities when it comes to what’s going wrong: either improve your pitch, or just get on with your business.

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