<ul><li>The article discusses the challenges faced by startups in the current marketing landscape.</li><li>Common marketing channels like SEO, influencer marketing, PR, email marketing, viral loops, referral/affiliate marketing, and big launches on social media are critiqued for various reasons.</li><li>The Law of Shitty Clickthroughs is referenced, indicating that over time, all marketing strategies result in declining effectiveness.</li><li>Startups are advised to focus on 'Little Channels' rather than traditional, mature marketing strategies which may already be saturated.</li><li>The importance of having a good product is emphasized, as even the best marketing strategies cannot compensate for a poor product.</li><li>Embracing novelty, taking risks with branding, and leveraging new technologies for marketing are encouraged as ways to stand out in a competitive market.</li><li>The article concludes with a hopeful tone, suggesting that innovation and creativity can help navigate the challenges of the evolving marketing landscape.</li></ul>

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