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Everything to Know About the New Juventus Crypto Deal
- Juventus, a popular football club in Italy, partners with WhiteBIT, a crypto exchange, in a three-year deal to enhance the exchange's visibility, resulting in a 30% increase in WBT price.
- Football is the world's most popular sport with over five billion fans and Juventus being one of the renowned teams in Serie A.
- WhiteBIT, aiming to break into the top 10 crypto exchanges, will feature on Juventus' kits as the official cryptocurrency exchange partner.
- The deal includes WhiteBIT paying Juventus €5 million annually, lasting from FIFA Club World Cup 2025 to the 2027/28 season.
- Collaboration involves creating digital content and fan experiences to make cryptocurrency more accessible.
- WBT, WhiteBIT's native token, surges by over 30% to above $51 following the partnership announcement.
- WBT's growth positions it in the top 25 cryptos, showcasing platform traction and legitimacy.
- WhiteBIT previously partnered with FC Barcelona in 2024, contributing €20 million, and has a deal with Trabzonspor in Turkey's Süper Lig.
- The surge in WBT price reflects its increasing value after partnerships with football clubs and aligns with the broader market trend.
- The Juventus-WhiteBIT deal signifies a strategic collaboration in the sports and cryptocurrency realms.
- The partnership aims to enhance fan engagement and make cryptocurrency more mainstream.
- Volodymyr Nosov, CEO of WhiteBIT, labels the deal as a significant milestone for the exchange, broadening cryptocurrency accessibility.
- The deal boosts WhiteBIT's visibility through Juventus' expansive global fan base and social media reach.
- The continued growth of WBT following the deal indicates positive market response and potential for both entities.
- The collaboration involves exclusive content creation and interactive campaigns to deepen fan connection and promote crypto awareness.
- WhiteBIT's ambition to establish itself as a prominent crypto exchange aligns with the partnership's objectives in driving visibility and client onboarding.
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