<ul><li>Duncan Wardle spent 30 years at Disney as the head of innovation and creativity, and has written a new book called the The Imagination Emporium: Creative Recipes for Innovation.</li><li>He argues in an interview with PYMNTS that the biggest barrier to innovation is not a lack of time or resources, but rather our own past experience and expertise.</li><li>Wardle says that the history of innovation is full of companies that have said “yes, and” while those that say “no, because” have failed.</li><li>He offers tips, tricks and exercises in his book to help companies shift to a “yes, and” mentality.</li><li>Wardle discusses how creativity thrives within constraints, as exemplified by Disney’s Greenhouse - a physical space where negative phrases like “no, because” are banned.</li><li>He argues that great ideas often arise when the brain shifts from a conscious to subconscious state, which is why laughter and playfulness are also important tools for unlocking creativity.</li><li>Wardle believes that success in innovation means creating a culture where creativity is a habit, not just a one-off event.</li></ul>

Ex-Disney Creative Chief Wants to Rewrite Your Innovation Script

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