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Ex-Netflix Marketing Exec, Bozoma Saint John, Turns Frustration To Fortune With New Wig Brand

  • Bozoma Saint John, former chief marketing officer at Netflix, has launched her own wig and haircare company, Eve By Boz.
  • Seeing a gap in the haircare industry for women of color, Saint John decided to invest in herself and raise money to launch the wig venture.
  • The brand offers different lace colors for the wigs, aiming to better serve customers of all skin tones.
  • Eve By Boz's launch will be featured on Saint John's appearance as a cast member on the 'Real Housewives of Beverly Hills.'

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