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Exclusive: 20% of Americans support boycott of firms aligning themselves with Trump agenda

  • One in five Americans plan to turn their backs on companies that align with Trump's agenda, according to a poll.
  • The backlash could have a lasting impact on brands like Amazon, Target, and Tesla.
  • The demographic breakdown shows variations in participation among generations, races, and political views.
  • Top reasons for boycotting include showcasing consumer economic power, expressing dissatisfaction with government policies, and companies rolling back diversity policies.

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