<ul data-eligibleForWebStory="true"><li>BRND.ME sells MensXP's parent entity to RPSG Group for around $9 Mn in an all-cash deal, an 85% drop in valuation.</li><li>India Lifestyle Network (ILN), founded in 2017 by Anagad Bhatia, includes MensXP, iDiva, and HYPP.</li><li>RPSG Group has integrated MensXP and iDiva into its online media platform, Hook.</li><li>Bhatia moved out of MensXP to join Network18’s Firstpost and Creator18 as CEO.</li><li>BRND.ME has been in talks to offload its stake in some acquired businesses to raise capital.</li><li>BRND.ME, founded by Anath Narayanan, acquires digital-first startups and has raised over $300 Mn in funding.</li><li>BRND.ME trimmed its consolidated net loss by 31% to INR 155.85 Cr in FY24 and saw an 11.6% increase in operating revenue.</li></ul>

Exclusive: BRND.ME Sells MensXP To RPSG Group

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