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Exclusive: Reliance To Acquire TagZ Foods For INR 28 Cr In A Fire Sale

  • Reliance Consumer Products, a subsidiary of Reliance Retail, is acquiring D2C snacking startup TagZ Foods for INR 28 Cr in a distress sale.
  • TagZ Foods has raised $3.2 Mn in funding rounds but faced difficulties scaling its business and halted production.
  • The deal size could change after due diligence. TagZ Foods sells popped potato chips, gourmet dips, and cookies online and offline.
  • This acquisition by Reliance comes amid a trend in FMCG giants acquiring D2C brands in India.

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