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Exclusive: The cofounder of GroupMe and Splice is taking on the $180 billion supplement industry with new startup SuppCo
- Steve Martocci, cofounder of GroupMe, Blade, and Splice, has launched a consumer health app called SuppCo.
- SuppCo helps people find trusted supplements, create and manage supplement routines, and track their health progress over time.
- SuppCo raised a $5.5 million seed round co-led by Union Square Ventures and True Ventures, and including BoxGroup and Compound.
- The startup is tapping into the market for dietary add-ins, with some estimates valuing the global dietary supplements market at $180 billion or more.
- SuppCo's TrustScores help to build consumer trust by collecting data and analyzing over 500 popular supplement brands.
- SuppCo's app is currently free, and in the coming months, Martocci plans to use AI to comb through supplement research to strengthen the TrustScores.
- SuppCo aims to create a membership model that rewards the app's users for sticking to healthy habits over time.
- SuppCo's cofounder, Nick Michlewicz, previously cofounded two supplement companies.
- SuppCo wants users to be able to share their routines and health data with their clinicians and connect with other consumers about what's worked for them.
- Martocci's goal is to help consumers take control of their health, no matter if they are a biohacker or an average person.
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