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Expedia and Accor CEOs: AI to Reinvent the Future of Travel
- AI is transforming the travel industry, according to Expedia and Accor CEOs at Viva Technology 2025 conference.
- Generative and agentic AI are reshaping internal operations, customer experiences, and partnerships in the industry.
- AI-driven changes will impact everything from booking to guest services within hotels.
- Both CEOs foresee AI streamlining non-customer-facing tasks and elevating the workforce's skills.
- Expedia and Accor are using AI internally to enhance productivity and externally to adapt to changing search experiences.
- Expedia is piloting features like 'Instagram Trip Matching' and plans to embed AI capabilities in other companies.
- Both companies see AI as a tool for reducing environmental impact in travel, with advancements in food waste, energy consumption, and carbon emissions.
- CEO views differ on the role of AI agents in the industry, with emphasis on human-centric hospitality.
- AI is seen as augmenting decision-making processes rather than fully automating tasks in the travel sector.
- Expedia and Accor CEOs highlight the importance of partnerships and leveraging AI for sustainable practices in travel.
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