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Expedia’s Private-Label Push Turns Loyalty Points Into Economic Leverage

  • Delta Air Lines reported 11% growth in loyalty and travel rewards revenues in the most recent quarter, indicating that consumers are still willing to travel and earn/redeem points.
  • Expedia's private-label solutions, part of its B2B business, work with over 60,000 partner firms to integrate Expedia offerings into their own consumer-facing operations.
  • Banks and retailers have seen high engagement with their travel-focused loyalty programs, with 85% of customers looking to redeem or use rewards during their shopping experience.
  • Expedia's value proposition includes personalized interactions, use of data to inform partners about marketing trends and demand, and a broad range of activities that help fine-tune white-label operations.

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